Bisnode aquires ‘Real Audience’ assets, boosting its Digital Advertising offering

PRESSRELEASE

Stockholm and Urdorf, 27. June 2019 – Bisnode, the leading European Data & Analytics company, has acquired valuable assets in Real Audience, the company providing the market-leading integrated customer data platform. The acquisition and resulting new expert talent and CDP confirm Bisnode’s commitment to data for digital advertising. This will help strengthen Bisnode’s offering.

“Online advertising can now be powered by the same, high-quality, high effect data that we have been using for the offline channels for years,” says Magnus Silfverberg, CEO of Bisnode Group.

Bisnode welcomes the Real Audience team. As part of the acquisition, Bisnode will have access to all relevant customer and supplier agreements.

“Being a part of the Bisnode group will give us new opportunities and a stronger offering with direct access to a broad portfolio of customer relationships and strong branding,” says Anders Willstedt CEO, Real Audience.

FOR MORE INFORMATION PLEASE CONTACT:

Magnus Silfverberg, CEO, Bisnode.
Switchboard: +46 8 558 059 00
E-mail: magnus.silfverberg@bisnode.com

Anders Willstedt CEO, Real Audience.
Mobil: +47 980 650 70
E-mail: anders@realaudience.se

Anna Albinsson, CMO, Bisnode Group.
Mobile: +46 73-158 56 07
E-mail: anna.albinsson@bisnode.com

About Bisnode

Bisnode, a leading progressive data and analytics company in Europe, is building a brighter future using smart data. We have more than 2,300 passionate and curious employees who collaborate in 19 countries using analytics and scoring models to predict customer behavior, deliver remarkable insights, and ultimately find innovative solutions to enduring problems. Bisnode – data to drive you forward.