Axel Springer Schweiz AG was established in 2007 through a merger of Jean Frey AG and the Handelszeitung Publishing House. Among other things, it publishes the BEOBACHTER, Switzerland‘s largest consumer magazine. In addition to the HANDELSZEITUNG, the BILANZ business magazine is one of the most widely read publications in the business segment. With its TV magazines TELE, TV STAR, TV2 and TV4, Axel Springer Schweiz is the clear market leader in this segment as well. As one of the largest media companies in Switzerland, Axel Springer Schweiz publishes 15 magazines and employs approximately 400 personnel.
In addition to other advertising channels, the tool of telemarketing is used to acquire new customers for the business media. In search of new address sources providing up-to-date, personalised company addresses with an affinity to the target group, the so-called profile analysis by Bisnode came into play. To this end, approximately ten characteristics of the best existing clients were analysed with regard to commonalities.