Waldmann Lichttechnik GmbH, based in Küttigen, is a company of the German Waldmann Group. With approximately 20 employees it offers lighting solutions for industry, architecture and medical phototherapy. Due to the level of turnover and earnings the Swiss market is of great importance to the Waldmann Group.
In order to be able to penetrate the market even better in future, Christoph Zimmermann, Managing Director of Waldmann Lichttechnik GmbH, decided to analyse the structure of the existing five sales areas: «We did not just want to purchase information for this project, but find a solution. The solution was not supposed to require any data pro-cessing resources from us, whilst at the same time allowing us to easily make any amendments ourselves.» The Bisnode D&B consultants analysed the requirements and suggested a course of action where the results can be visualised on a map of Switzerland.