Live Business Identity

Comprehensive and Continually Updated View of Business Entities
Comprehensive Entity Insight

Comprehensive Entity Insight

Live Business Identity helps ensure you have the most accurate and up-to-date view of organizations. The starting point of Live Business Identity is the Dun & Bradstreet D‑U‑N‑S® Number, a proprietary, unique nine-digit identifier for businesses that allows us to track a business and its related data and connections throughout the full life cycle of that business.
Wide Range of Insights

Wide Range of Insights

Like personal identities, which are much more than a fingerprint, Live Business Identity goes beyond D‑U‑N‑S to bring in additional valuable elements, such as the identification of connections between entities. Live Business Identity also provides many use-case-specific data elements about a company, including:
  • Device identifiers and IP addresses for targeted digital marketing
  • Industry profiles for intelligent sales prospecting
  • Contact information for direct customer connection
  • Extensive payment history for better predictability
  • Entity ownership insights to know who ultimately benefits from a company’s performance.
Predictive and prescriptive analytics and scores round out the insights Live Business Identity delivers.
Business Data & Data Quality



Access our high quality data about businesses and consumers, clean and enrich your own – smart decisions need smart data.
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Marketing & Sales



Find new prospects for sales, segment and target accurately for marketing and enhance the customer experience.
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Risk & Credit



We can help you with Credit Reports, Risk Decisioning, Monitoring and portfolio management as well as with AML/KYC.
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Analytics & Insights



We have the best analytics team in Europe, delivering crucial insights about your customers, prospects and partners. 
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