Yes, we can complete your data with deduced or supposed data. For example, if you live in a single-family home and if, at the very same address, we have data from someone else, we deduce that this person is a member of your household. This means that we are guessing some familial connection between you or that we know your civil status. Actually, this kind of information is interesting in a marketing point of view to help advertisers avoid sending the same mailing to different members of the same family.
FAQ
Here's an overview of the most frequently asked questions.
Yes, we can establish marketing profiles.
It means concretely that we can put you into "marketing segments", for instance "families with children", "retired people", "people living in the city X" based on statistical variables.
This categorization will result in proposing your data to companies that sell products or services that we think are more likely to interest you. At the opposite, it also disallows companies that sell products or services that probably won’t interest you, to contacting you for advertising.
The criteria can be purely geographical, so a company will ask us for a selection of people living within a radius of 10 km from their shop or living in the city X. In a broader way, if we assume that you belong to a family with children, you will receive more ads for family cars, amusement parks, mutuality’s offering services to families ... If you are a retiree, you will rather receive advertisements on investment products or holidays ... Finally, if your house has solar panels, you may be more sensitive to some of the arguments related to environmental protection.
These profiles are not pre-established. We can build them according to the requests of our customers and we do not necessarily keep them.
No. We simply evaluate what we call in our jargon your "marketing potential". For example, if your profile could make you more interested in a specific product or service than average. This profile may just be a score (for example, for a "family" car model, a family with a child will receive a higher score than a young single). The consequence will be for example that you will probably receive an advertisement different from your neighbor. This does not mean that your neighbor too will not be able to acquire the same product or service under the same conditions. Simply that the content of the ad he will receive in his mailbox or email box will be different from yours.
We make every effort to ensure the highest confidentiality and security for your data. In this context, we take all necessary technical and organizational measures.
In this context, our network, our infrastructure and our information systems are protected. Access to your personal data is authorized only to the persons necessary for the accomplishment of their mission. They are held in strict professional discretion and must comply with all the technical prescriptions provided to ensure the confidentiality of personal data. We want to prevent unauthorized people from accessing, processing, modifying or destroying your data.
In the case of data breaches, which may entail risks to your privacy, you are personally notified, as is the Commission for the Protection of Privacy, in accordance with our legal obligations. In this case, we will make every effort to stop this state of affairs as quickly as possible and to limit all the consequences.
RIGHT TO ACCESS
Would you like to know if you are registered in our file and what data do we have about you? Want to know how we found your data? To get the answer to all of these questions as well as those listed below, you can exercise your "right of access".
In accordance with the GDPR, you have the right to ask us for the following information about you:
- If you are included in our file
- What we do with your data
- The categories of data we are dealing with about you
- Recipients or categories of recipients to whom we can transfer your personal data
- the shelf life of your data
- Confirmation of the existence of your rights (see below)
- The source of your data (if you have not communicated your data yourself)
- The confirmation of the existence of an automatic profiling concerning you; its meaning and its consequences
- If the information has been transmitted outside Switzerland and the European Economic Area, the safeguard measures that have been taken pursuant to the GDPR
RIGHT TO DATA PORTABILITY
You have the right to have your personal data transferred in a machine-readable format. Please note that this only applies to data we received from you directly.
RIGHT TO OBJECT
In the case of a dispute regarding the processing of your data, you may request the limitation of the processing of your data. In this case, we will not use your data until the dispute has been resolved.
RIGHT TO BE FORGOTTEN
You also have the right to request that your data are completely removed from our database in the cases listed by law (illegal treatment, treatment useless for the purposes pursued, if you have consented to the treatment and you withdraw this consent ...). You also have this right when you exercise your right to object for direct marketing purposes.
Learn more about your rights.
Yes. In the case we do, all the processing of your data will be protected in accordance with the legal provisions. We will ensure that the treatments envisaged respect a level of protection of your data equivalent to the protection existing in Switzerland and in the European Union, in particular by using privacy shield or signing the clauses contractual from the European Commission.