Master Data explained

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Data: The valuable asset of a company

Companies that have their master data under control profit from many advantages: On average 23 times more new customers, 30% growth per year, 77% higher customer loyalty, etc.

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Content

  • Definition of master data
  • The digital transformation
  • Most common problems with master data
  • The master data project: The way to perfect data
  • Criteria for high data quality
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