Study

The State of Sales Acceleration Report

Annual Trends and Perspectives from B2B Buyers and Sellers

Download the report

Even with unprecedented access to data and analytics, sales and marketing teams appear to be struggling to connect with their audiences

Download Sales Acceleration Study

Get valuable insights from buyers and sellers and identify new opportunities for Sales Acceleration in your business. 

In the inaugural "State of Sales Acceleration" report, Dun & Bradstreet surveyed over 300 B2B buyers and sellers from across the globe to discover:

  • How B2B buyers and sellers use data throughout the sales cycle
  • What B2B buyers really want when they talk to sellers
  • The biggest challenges facing sales and marketing teams
  • Which approaches are being adopted to close business

It's never been more important for sales and marketing to work collaboratively on executing customer-centric strategies that move the needle.