The State of Sales Acceleration Report

Annual Trends and Perspectives from B2B Buyers and Sellers
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Even with unprecedented access to data and analytics, sales and marketing teams appear to be struggling to connect with their audiences

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Get valuable insights from buyers and sellers and identify new opportunities for Sales Acceleration in your business. 

In the inaugural "State of Sales Acceleration" report, Dun & Bradstreet surveyed over 300 B2B buyers and sellers from across the globe to discover:

  • How B2B buyers and sellers use data throughout the sales cycle
  • What B2B buyers really want when they talk to sellers
  • The biggest challenges facing sales and marketing teams
  • Which approaches are being adopted to close business

It's never been more important for sales and marketing to work collaboratively on executing customer-centric strategies that move the needle.