1. Data management
Structure and maintain customer data systematically
The efficient maintenance and management of existing customer relationships ensures your business success. Most important basis: A clean, structured database.
Increase in data quality
Only with high-quality customer data can meaningful analyses be carried out and valuable insights gained for a targeted customer approach. However, this requires constant data maintenance, which in its complexity is hardly manageable for many companies, both organisationally and technically. With our services for existing customer management, we reduce your expenditure in the company and ensure a permanently increasing data quality.
Efficiency through automated data maintenance
We have automated processes and systems that guarantee the highest quality and efficiency, from the suitability of address data to cleansing and enrichment with additional information (consumer and risk characteristics for private individuals and relevant company characteristics).
Central archive marketing database
Your customer data currently does not allow high-performance access, is distributed across different systems or the structure does not meet CRM requirements? In this case, we will develop a marketing database for you that is specially adapted to your requirements. So, you can efficiently use your existing customer data and can align your marketing and sales activities in a targeted manner. In addition to the setup, we also offer hosting and operation.
Security and privacy
The data of your existing customers deserve the utmost care with regard to data security and data protection. Not everything that is desirable or technically possible is also allowed. Benefit from our more than 20 years of experience in data protection. We know what is possible and will always find a legally sound solution for you.
2. Customer Insights
Form target and value-oriented customer segments
On to new sales: Professional analysis methods provide insights into the behaviour of your customers and show where the most promising potential lies.
Identifying and retaining important customers
Using the latest data mining tools, segmentation and scoring methods, we identify the different groups of people for you on the basis of socio or geodemographic characteristics, consumer tendencies, risk factors or economic value such as profitability or expansion potential. The results serve you as a basis for decisions on targeted customer loyalty measures and the optimal use of your marketing budget.
Efficiency gains through segmentation
Not only customer data can be segmented. The segments themselves can also be described, selected and combined specifically for your business objective or sales market. Strategic segments help to reduce the complexity of your business and make optimal use of marketing resources. Value- and potential-oriented segments provide information about the importance of a customer (A, B, C customer) for your company and how the intensity of support should be classified. Demand-oriented segments characterise your product offering for cross- and up-selling approaches. Tactical segments illustrate where measures (e.g. retention measures for customers with a tendency to churn) are indicated.
Control creates transparency
With professional reporting, we make not only the campaign successes transparent, but also the development within your customer and data stocks.
3. Programme management
Individualised customer communication via all channels
More customer orientation, more campaign response, more cost efficiency - successful customer retention is based on an intelligent programme.
Managing complexity professionally
Customers today use many channels and expect individualised communication. For marketing communication, this means that many different measures, specifically geared to product and target group segments, must be developed, controlled and intelligently linked. Bisnode supports you in this challenge with professional programme management.