Omnichannel Marketing

Increase the Relevance and Personalisation of Your Campaigns!

For a successful omnichannel marketing data is the measure of all things. By combining your and our data with data from third parties, you can conduct comprehensive customer analyses and obtain a sound basis for precisely tailored, personalised campaigns on digital channels.

Acquiring new customers, expanding existing customers or increasing e-commerce reach - efficient marketing communication requires competence and performance from the five decisive disciplines data management, customer insights analytics, programme management, campaigns implementation and systems & processes.

Bisnode is your experienced partner in all areas. Profit from our know-how and choose the services that suit your needs individually, in combination or as omnichannel marketing total solution.

Our products for Omnichannel Marketing

Account Based Marketing

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The five decisive disciplines for your efficient omnichannel marketing solution

1. Data management

Whether new customer acquisition, existing customer management or e-commerce: We offer you current, legally compliant data in large quantities and determine the most profitable potentials for you based on target group-specific characteristics. Our professional address management comprises the following services:

B2C addresses with over 200 micro-geographic variables as well as B2B addresses with numerous company characteristics
Data maintenance and enrichment
Development of customer-centric marketing databases
Data management and advice on data protection

2. Customer Insight Analytics

Build your customer relationships on a predictable basis. With our well-founded analyses we provide you with valuable information and recommendations for action in the following areas for a successful dialogue:

Target groups and segmentation (B2B, B2C)
Customer structure analyses
Marketing reports
Site analyses

3. Programme management

Everything is going according to plan. You set the target. We develop a suitable programme strategy, who, how and when is best addressed on which channel and support you in the following points:

Campaigns planning and individualisation of the address
Planning a contact strategy and the optimal channel mix
Development of efficient marketing processes
Campaigns optimisation

4. Campaigns implementation

Regardless of whether you want to start one or several actions in parallel - our specialists control and optimise your campaigns for success and will support you in the following areas:

Campaigns conception
Development of communication concepts
Campaigns control
Performance measurement and campaigns optimisation

5. Systems & processes

Success is often also a question of technology. Find out from us which systems, automation tools and connectivity options are best suited to your needs. We offer you support for the following tasks:

Development of marketing databases, interfaces and e-commerce solutions
Integration of CRM systems and ETL routes
System operations
Guarantee of data security