The five decisive disciplines for your efficient omnichannel marketing solution
1. Data management
Whether new customer acquisition, existing customer management or e-commerce: We offer you current, legally compliant data in large quantities and determine the most profitable potentials for you based on target group-specific characteristics. Our professional address management comprises the following services:
- B2C addresses with over 200 micro-geographic variables as well as B2B addresses with numerous company characteristics
- Data maintenance and enrichment
- Development of customer-centric marketing databases
- Data management and advice on data protection
2. Customer Insight Analytics
Build your customer relationships on a predictable basis. With our well-founded analyses we provide you with valuable information and recommendations for action in the following areas for a successful dialogue:
- Target groups and segmentation (B2B, B2C)
- Customer structure analyses
- Marketing reports
- Site analyses
3. Programme management
Everything is going according to plan. You set the target. We develop a suitable programme strategy, who, how and when is best addressed on which channel and support you in the following points:
- Campaigns planning and individualisation of the address
- Planning a contact strategy and the optimal channel mix
- Development of efficient marketing processes
- Campaigns optimisation
4. Campaigns implementation
Regardless of whether you want to start one or several actions in parallel - our specialists control and optimise your campaigns for success and will support you in the following areas:
- Campaigns conception
- Development of communication concepts
- Campaigns control
- Performance measurement and campaigns optimisation
5. Systems & processes
Success is often also a question of technology. Find out from us which systems, automation tools and connectivity options are best suited to your needs. We offer you support for the following tasks:
- Development of marketing databases, interfaces and e-commerce solutions
- Integration of CRM systems and ETL routes
- System operations
- Guarantee of data security