Products & Services About Us Knowledge Contact Careers Data & Privacy
Search

Omnichannel Marketing

Increase the Relevance and Personalisation of Your Campaigns!

 

For a successful omnichannel marketing data is the measure of all things. By combining your and our data with data from third parties, you can conduct comprehensive customer analyses and obtain a sound basis for precisely tailored, personalised campaigns on digital channels.

 

Acquiring new customers, expanding existing customers or increasing e-commerce reach - efficient marketing communication requires competence and performance from the five decisive disciplines data management, customer insights analytics, programme management, campaigns implementation and systems & processes.

 

Bisnode is your experienced partner in all areas. Profit from our know-how and choose the services that suit your needs individually, in combination or as omnichannel marketing total solution.

Our products for Omnichannel Marketing

Account Based Marketing

Account Based Marketing

Would you like to know more?

Simply fill in & we will get in touch with you:

Read our Privacy policy

The five decisive disciplines for your efficient omnichannel marketing solution

1. Data management

Whether new customer acquisition, existing customer management or e-commerce: We offer you current, legally compliant data in large quantities and determine the most profitable potentials for you based on target group-specific characteristics. Our professional address management comprises the following services:
  • B2C addresses with over 200 micro-geographic variables as well as B2B addresses with numerous company characteristics
  • Data maintenance and enrichment
  • Development of customer-centric marketing databases
  • Data management and advice on data protection

2. Customer Insight Analytics

Build your customer relationships on a predictable basis. With our well-founded analyses we provide you with valuable information and recommendations for action in the following areas for a successful dialogue:
  • Target groups and segmentation (B2B, B2C)
  • Customer structure analyses
  • Marketing reports
  • Site analyses

3. Programme management

Everything is going according to plan. You set the target. We develop a suitable programme strategy, who, how and when is best addressed on which channel and support you in the following points:
  • Campaigns planning and individualisation of the address
  • Planning a contact strategy and the optimal channel mix
  • Development of efficient marketing processes
  • Campaigns optimisation

4. Campaigns implementation

Regardless of whether you want to start one or several actions in parallel - our specialists control and optimise your campaigns for success and will support you in the following areas:
  • Campaigns conception
  • Development of communication concepts
  • Campaigns control
  • Performance measurement and campaigns optimisation

5. Systems & processes

Success is often also a question of technology. Find out from us which systems, automation tools and connectivity options are best suited to your needs. We offer you support for the following tasks:
  • Development of marketing databases, interfaces and e-commerce solutions
  • Integration of CRM systems and ETL routes
  • System operations
  • Guarantee of data security