Today’s businesses know exactly how important it is to put the customer’s experience in focus to build loyalty, increase profitability and boost business. The challenge is to find effective ways to collect, compile and interpret customer opinions and let them form the basis for change. Meeting this challenge requires an effective tool for customer research.
A company that knows what its customers think is better equipped to develop their work with customer experience (CX) and customer satisfaction. But it doesn’t stop there. It is now possible to weave together customer opinions with information from your business systems such as cost developments for a specific business area, sales at a particular store or contact with a certain employee at a customer service center. CX work then becomes a strategic issue for the entire business and you become a company with the customer in focus.
With Bisnode Voice of the Customer, you find out what your customers think of your company — in real time — and can easily connect those insights with your own business data. This makes it possible to act quickly, ramp up efforts toward more and better-satisfied customers, and increase profitability.