Tailored information that reaches a potential customer at the right time has become increasingly important for marketing- and sales-intensive companies that strive to increase the conversion of their customers and prospects. Marketing automation has become an important and useful tool in the marketer's toolbox.
Many actors, especially in e-commerce, have embraced the principles for marketing automation and now work systematically with the digital trail that customers leave behind when online. But what many people forget is the potential that arises when linking the digital information about customers and their online shopping behaviour with information about the physical person behind the consumer.
With Bisnode's solutions, you can enhance your efforts in marketing automation by complementing and enriching your customer data with quality-assured data. This provides both a competitive advantage and new opportunities for growth and development.