Basing the development of your business strategy solely on historical data means relying on relatively static information, which will not give very much guidance on what the business potential looks like going forward. Companies merge, change ownership, replace board members and move between countries. The number of employees increase, product ranges broaden, and commodity prices alter competition between different countries. All this information is available and updated daily in databases worldwide.
Individual events can have a major impact on sales, leading to strong growth and new business opportunities. Bisnode’s analytical methods will help you identify the relationship between these changes and the future potential of existing customers. With our Potential Revenue Model, we identify where in the customer base the real sales potential lies. This gives you the opportunity to generate more revenue without having to chase new customers.