All companies know that their offering needs to be targeted to one or more well-defined groups. The problem is that the traditional target group variables are no longer sufficiently accurate. Age, gender, address and income do not say enough about an individual’s needs and preferences. The same applies to companies: sector, number of employees and last year’s results do not provide adequate information on what a company’s needs are right now.
Providing your sales organization with qualitative leads is a challenge. Sales representatives, in turn, face the daunting task of identifying the potential in each lead while still nurturing existing customers so that they buy more. Predictive analytics of the events (triggers) that precede a purchase from your company lets you know what your target group will buy and when they will buy it. This enables you to present relevant offers at the right time – and ahead of your competitors.
Our predictive analyses are based not only on historical customer data. We compile data from many different sources according to the variables that matter most to your business. Once we have identified the significant triggers for your business, it is possible to predict the likelihood of customers buying a certain product or service within a specific period of time.
Predictive analytics helps you develop business strategies and tactical and operative processes for smarter business.