Bisnode's experienced team conducts analyses to enable you to both work smarter with existing customers and expand your business. They also make it possible for you to find new profitable customers to cultivate. In the analyses, we combine your customer data with Bisnode's quality data, which means that your business challenges are the starting point for finding the right solution for your company. We perform a number of analytical services, including:
Profile analysis gives you information on what your customers look like, in which target groups your company has the most success and your overall market share among these customers. This knowledge will enable you to find new prospects similar to your existing customers, known as twins. By identifying changes, you can constantly ensure that you are communicating with the right customers at the right time.
A predictive analysis anticipates an event, often consisting of one person entering into a new buying pattern. It can, for example, be a person who buys a car or moves. Having access to these insights allows you to cultivate the right people at the right time, thereby increasing the accuracy of your direct marketing.
Other analytical services
Bisnode's analytical services are very extensive and include many areas. For you to achieve your business goals, we offer customized analyses, workshops, studies and reports. It is also possible to contract one of Bisnode's analysts for specific assignments.
These are examples of other analytical services:
- Customer feedback insights (CFI) measurement
- Scoring analysis
- Segmentation analysis
- Market basket analysis