What correct data is, what is meant by Master Data and Master Data Management, and what the path to clean master data looks like: On this page we explain all aspects of Master Data in detail.
Better leads, more satisfied customers and increased ROI
These are exciting times for marketing professionals. Our modern society produces data at a rapid rate and there are virtually endless opportunities to collect information on existing and potential clients in digital channels and social media. By following consumers’ digital footprints, marketing professionals can gain deeper insight on customers and their needs and preferences when planning a campaign. You can also continuously adapt your message during the campaign by measuring customer experience (CX) and listening to recipient responses.
Data analysis has become a natural part of marketing and more of today’s consumers expect highly relevant messages and for companies to understand their needs and when and how to meet them. At Bisnode, we work every day to refine, interpret and analyze data to help our customers maximize the effectiveness of their marketing. Here, we share news, analyses and trendspotting in data-driven marketing.
Use smart data to get a comprehensive overview of your customers, business activities, risks and opportunities.
Use smart data to identify new customers, drive sales, optimize risk and build long-lasting customer relations.
Use smart data for more efficient decision-making processes in your daily business operations.