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Data-driven Marketing

Bisnode Insights Expert

Marketing and sales managers can implement the scalable marketing analytics suite Bisnode Insights Expert with virtually no support needed from their IT teams to integrate their own customer data with Bisnode's structured data about Swiss companies. The unique insights from data exploration and data combination are the basis for successful managing your strategic and operational marketing processes. The result is a sustained increase in your return on marketing investments (ROMI).
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What is Bisnode Insights Expert?

Bisnode Insights Expert is a modular marketing analytics suite based on the leading Swiss company database Bisnode D&B. By combining your data with external data sources (including risk data), you can obtain tangible and automated insights for your data-driven marketing.

The software is intuitive and readily supports marketers in exploring the data, gaining insights, and devising measures that will transfer the results into concrete and accurate marketing campaigns.


Bisnode Insights Expert lets you:

  • create the foundations for your marketing mix

  • spare IT resources with an external, scalable client/server architecture
  • combine, supplement, correct, research, and clearly visualise your customer data reality (master data, behavioural data) with that in Bisnode D&B

  • create strategic and operational marketing analyses such as market analyses, segmentation analyses, sales channel analyses, up-selling and cross-selling analyses, RFM analyses, cluster analyses, customer value analyses, purchasing affinity analyses, lookalike analyses, and attrition probability analyses

  • use geomarketing (e.g. infrastructure simulations, geographical selections, spatial distribution)

  • implement analytical models (e.g. churn, lead scoring)

  • enable marketing automation (data exploration, data analysis, intelligence gathering, cataloguing measures, designing campaigns, operationalising the campaign process, trigger-based marketing processes)

  • ensure marketing reporting with export options for PowerPoint, Word and Excel

  • load data directly into MS Dynamics CRM or saleforce.com

  • optionally embed Bisnode Insights Expert into your system landscape as an API


Easy integration into your CRM Landscape

Do you want to import data into your CRM? Bisnode Insights Expert allows you to upload data to salesforce.com or Microsoft Dynamics CRM with ease. You can update data or add any selection from Bisnode Insights Expert via the upload wizard.

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Data and information is the new gold

Dr Thomas Redman (a legend in data management) says that accurate, complete, current, and consistent data can increase operating profits by 8 to 12 per cent.

Bisnode Insights Expert also provides a sustainable solution for your data problems so that proper analyses are available as the basis for your data-driven marketing. You can export the data at any time to provide your company with high quality data.


Bisnode Insights Expert documents


Next steps

See if Bisnode Inisghts Expert is right for you! Let our experienced consultants and sales staff show you the suite. You'll learn how easily the suite can be installed in your landscape and how our per-seat pricing model works.

Feel free to contact us at any time by calling +41 (0)44 735 64 64 or writing an email to